Female-Inspired Post Driver

What does designing for women teach us about the power tool design process?

Research & Strategy, Facilitation, Power Tool | Spring 2021

*Completed as a personal project during Milwaukee Tool Internship

The Challenge

Explore the experience of women in the trades to discover new opportunity areas for Milwaukee Tool, while developing personal skillsets in design strategy and brainstorm facilitation.

The Result

Comprehensive research project involving user interviews, insight mapping and framework generation, concept development, and facilitation. To be continued for concept refinement.